BOOTLEG FILES 717: “Hawaiian Punch Commercials” (long-running series of comically violent advertising).
LAST SEEN: On YouTube.
AMERICAN HOME VIDEO: None.
REASON FOR BOOTLEG STATUS: No perceived commercial reissue for a home entertainment anthology of these commercials.
CHANCES OF SEEING A COMMERCIAL DVD RELEASE: Utterly unlikely.
In concept, the notion of an advertising campaign anchored on deliberate physical abuse seems like a spectacularly bad idea – especially if the target audience is children. However, one of the most successful campaigns in advertising history involved a series of television commercials for a sugary drink that featured a strange little man who almost always punched a pleasant but dimwitted soul in the face, knocking him flat on his back.