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The Bootleg Files: Hawaiian Punch Commercials

BOOTLEG FILES 717: “Hawaiian Punch Commercials” (long-running series of comically violent advertising).

LAST SEEN: On YouTube.

AMERICAN HOME VIDEO: None.

REASON FOR BOOTLEG STATUS: No perceived commercial reissue for a home entertainment anthology of these commercials.

CHANCES OF SEEING A COMMERCIAL DVD RELEASE: Utterly unlikely.

In concept, the notion of an advertising campaign anchored on deliberate physical abuse seems like a spectacularly bad idea – especially if the target audience is children. However, one of the most successful campaigns in advertising history involved a series of television commercials for a sugary drink that featured a strange little man who almost always punched a pleasant but dimwitted soul in the face, knocking him flat on his back.
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