LEGO Hero Factory: Rise of the Rookies (DVD)

legoherofactoryI am quite ignorant when it comes to the latest animated series, since most of them are absolutely terrible. Save for a few gems here and there, the newest animated series on television will turn your kids brains in to pudding. “Lego Hero Factory,” however, isn’t that bad a series. I don’t intend to follow it any further beyond the DVD I was tasked with reviewing, but as a whole I could see collecting the individual characters and really engrossing myself in to the lore when I was nine or ten years of age. And that’s who this series primarily is marketed toward. For a show it’s really just another Transformers wannabe.

With Lego branching out of their fantastic toys and looking in to developing Lego-like products, “Hero Factory” is their own version of the Transformers. And like Transformers, the series is really just one long commercial with a storyline. It’s just intended to sell the toy line and make it look incredible to kids. And let’s face it, that’s what most of the animated series of our day were. GI Joe, Transformers, He-Man and the like were all created for the sole purposes of marketing and selling the toy lines. And like Transformers, there are your good guys from the Hero Factory and your bad guys from the Von Nebula Force. The good guys sound either valiant or youthful, and the bad guys talk in screeches, howls, and shout a lot. The good guys have Earth tones like blues, greens, and whites, while the bad guys are all dark reds, blacks, and oranges.

It’s all fairly typical subliminal storytelling that doesn’t require a lot of thought and offers no real tones of gray among the characters doing the work for the kids. But it’s innocent fun with no intention to offend or instill nasty messages in to the audiences mind. The heroes and villains are all fairly amorphous robotic commandos with no actual human features, so the violence is slim to nil. And when a fight occurs there’s little indication of pain, and more anger than anything. “Lego Hero Factory” is a fun and cute time waster for the young boys in the market for some space adventures and robot warriors, and had I seen this series twenty years ago, I’d have fallen in love and begged my parents for a few of the action figures in the line to play with.  The caveat with this series and the basic character motivation is there’s no indication of what the hell these characters are fighting for.

Is it for the planet? For some sort of element that can grant them power? Or galaxy domination? Why are the Von Nebula Force guys bad again? Why is there a penitentiary for the bad guys? The second caveat is you likely would have had to seen the original animated films prior to this series to understand what is happening here, but beyond my obligation with this DVD, I really have no concern with going back and studying on the history. This is strictly for the Lego devotees or young boys of the audience aware of what a Hero Factory and Bionicle are. As a whole, the series is simple, without much complicated storylines, and filled with eye catching and aesthetically pleasing superheroes all of whom battle for… something on the galaxy. I don’t know. Hey, at least the DVD comes with a twenty two minute “Lego Atlantis” film!